Analysis of Reading Habits of Italians in 2022

Italians will start reading a lot, especially digitally, in 2022. In fact, the pandemic has caused many Italians to read more, as has been the case in much of the world. During this period, demand for eBooks and audiobooks has exploded. However, Italians continue to be drawn to e-books and audiobooks, although the situation in other regions has weakened or even reached pre-pandemic levels, the website Italy 24 cites the annual Kobo Book Report 2022.

According to the report, digital reading growth will be strong in Italy in 2022, with Italians spending the equivalent of 1,800 years reading or listening to e-books and audiobooks in total. This represents an average increase of 62% compared to the previous year. Additionally, a whopping 982 million minutes were spent reading e-books or listening to audiobooks.

“The past two years have been a wild ride for readers and bookstores. By 2022, as COVID restrictions have eased and readers are starting to leave their homes again, Kobo is seeing some exciting developments globally as a digital bookstore and new trends in reading behavior,” said CEO Michael Tamblyn. Lotte Kobo.

When it comes to the time of day that Italians like to read most, it has been found to vary in different parts of the country. In the case of Padua and Turin, residents were found to read during tea time between 4 and 5 pm. However, it was found that the preferred time for reading in Rome and Florence was during the aperitif period, between 7pm and 8pm.

Likewise, the residents of Milan, Genoa and Treviso seem to like to read before going to bed, that is between 22 and 23 in the evening. Generally speaking, at the end of the day, Italians seem to enjoy reading more than any other time of day. Also, people tend to read more on weekends.

The report also reveals how Italians’ reading choices are influenced by one of their other favorite pastimes, namely movies and TV series.So, either game of Thrones, wizard bridgetonor something like that, Italians seem to have a soft spot for these, and this is reflected in the books they like to read.

In addition to movies and TV shows, the Kobo Book Report 2022 also sheds light on the role of social media, especially TikTok, in influencing Italians’ reading habits. It has been found that Gen Z enjoy reading content promoted by social influencers. Take Colleen Hoover, who went on to become Kobo’s most popular writer. her book, it ends with us Witnessed almost 118% YoY growth. This also applies to several of her other novels, which reached the top of the charts a few years after publication, all thanks to their popularity on social media.

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